Introducing the New Look of You The Designer

Posted on June 5, 2013 by admin

A couple of days ago, we finally unveiled the “awesome” new look of You The Designer. What you are currently seeing is the result of almost two months of brainstorming and research to give you a brand new experience in exploring the world of creativity and design. This major makeover include various changes on the blog’s layout, navigation, identity and more. This is one step forward in putting YTD to the next level, a one-stop resource of creative ideas for creatives by creatives.

What’s New?

Its been years since we had a major redesign of the blog. The new YTD introduces new features, major changes in navigation and layout and a stronger branding and identity – all packed in one responsive website.

A Graphic Design Lifestyle Blog

With this new look, YTD will transform into not just your ordinary graphic design blog, sharing a run-down of enticing images and links but will be talking more about the creative process behind every amazing project and a peek at how it is done by various designers and artists in different creative fields as a part of their lifestyle. Although we will still give you inspirational collections and showcases from time to time, the new YTD will focus more on interviews, tips, news, updates and useful resources that will not just inspire but also motivate our readers to try them out and help them conceive their next awesome creative projects.

Layout and Navigation

The new YTD is a combination of magazine and blog style layout. We included a much bigger slider right after the header where four featured posts are displayed, each incorporated with high resolution images enticing enough to make each viewer to discover more. Upon opening the site, 12 of the latest posts are displayed with high quality featured images for you to quickly spot on posts that best interest you. We replaced the pagination feature with a single button below the posts allowing you to show more content in a single click or touch. The menu is still above in line with the logo but now more organized and specific.

Each post page has a featured banner image in high resolution giving you idea of the content and the awesomesauce you’ll Â get when you read through.

Logo, Branding and Identity

Another major change we have incorporated on the new design is our new logo for a stronger branding and identity. We finally created a logotype for the blog, a wordmark which is more unique and memorable. The graphic element depicting a folded paper strip symbolizes the idea that every creative process starts at a piece of paper. We always believe that all awesome creative projects were born through sketches and notes on paper. That’s why the overall theme of the blog follows the “paper folded” style.

In terms of color, we retained the orange shade from the previous design and combined with some shades of gray for a cleaner look. We place the content above a white background for better readability.

We also use a new set of typefaces including Proxima Nova for the content and Jura for header and navigation text while BauhausC for the text on the logo.

Responsive Design

The new YTD is optimized for browsing in multiple devices, from PC’s and laptops to tablets and smartphones. Whatever devices you use, you’ll get the same look and quality as browsing in your desktop computers. The only differences include the size of the images and text, number of posts on the homepage and slider visibility varies depending on the size of your screen display. The responsiveness of the website is giving you more ways to access the blog, making you stay creatively inspired and updated anytime and anywhere.

We still have a long way to go. We will continue updating this design in the coming weeks to give you the better experience you need. As of the moment, we are still making some bug fixes and adjustments so feel free to shoot us a message when you spotted some errors. We’d love to hear your thoughts about this new design. Leave us a message by commenting below and help us improve this new breakthrough. Thank you guys for the continuous support!

Mall of America Identity gets Redesigned

Posted on May 30, 2013 by admin

For it’s 20th anniversary, the Mall of America recently unveiled their new identity in order to reflect their position as a curator of pop-culture.

Taking up the challenge in creating the new face of Mall of America is Duffy & Partners, a branding and design agency based in Minneapolis, Minnesota. They were asked to create an identity that will reflect Mall of America’s iconic and bold American image. The new vibrant identity now conveys the spirit of American ingenuity, energy and excitement. Duffy & Partners redesigned the identity, environment, promotional merchandise, website, social media pages and interior branding.

The agency redesigned the old American star of MOA to incorporate fashion, entertainment, cuisine, thrills and community. Each element is presented with a color and each of these colors intersect with one another. The end result is a fresh, exciting and diverse image that represents what the services of the mall. The mall also has other color variations like Pink for Susan G. Komen Race for the Cure, silver and gold for the holiday season, and red, white and blue for Independence Day. Apart from the new identity design, the Mall of America sports a new tagline: “Always new.”

In Mall of America’s blog, Maureen Bausch theÂ vice president of business development said: “Mall of America is never static. Our challenge was to create an identity to reflect the dynamic experience of MOA. Far more than a logo, Duffy designed a ‘living’ brand with the ability to evolve as Mall of America grows…always new.”

Check out the new website of Mall of America and the other works of Duffy & Partners after the jump.

What do you guys think about Mall of America’s new design? Tell us at the comments below!Â Find You The Designer onÂ Facebook,Â Twitter,Â PinterestÂ andÂ Google PlusÂ for more updates.Â Also, donâ€™t forget toÂ subscribeÂ to our blog for the latest design inspirations, stories and freebies.Â If you guys are looking for print templates, just do check out ourÂ free print templatesÂ page for your print design needs.

Read more posts by Patrick Jude Ilagan

Mall of America Identity gets Redesigned

Posted on May 30, 2013 by admin

For it’s 20th anniversary, the Mall of America recently unveiled their new identity in order to reflect their position as a curator of pop-culture.

Check out the new website of Mall of America and the other works of Duffy & Partners after the jump.

Read more posts by Patrick Jude Ilagan

Annoying Comments by Clients turned into Posters

Posted on May 26, 2013 by admin

Let’s face it, every designer or creative has their share of annoying comments by clients, while some can be easily dismissed since the comments came from the person who will pay for the services rendered. Things are somehow in Ireland, the creative community there got together to release their pent up anger in a rather amusing and inspiring way. They created posters.

Annoyed and tired of the inane comments and feedback given by clients, graphic designer duo Mark Shanley and Paddy Treacy decided to recreate their favorite annoying comments by clients into A3 sized posters. With the help of ad creatives, designers, animators, directors, illustrators and more they made the Sharp Suits series. The series was exhibited at the Little Green CafÃ©, Bar and Gallery last November. During the 5-day exhibition, the A3 sized posters was up for sale for a humble â‚¬10 apiece and was greeted with so much enthusiasm to the point that they have to stop accepting orders. The money that was raised from the exhibition were handed to the Temple Street Children Hospital.

Check out more posters from the series by hitting the jump. Do check out the other works of Mark and Paddy for your inspiration.

What do you guys think about the Sharp Suit series? Tell us which poster is your favorite from the list! Share us your thoughts and suggestions by leaving a message below better yet tells us what is the most annoying (but hilarious) comment your client has made. Find You The Designer onÂ Facebook,Â Twitter,Â PinterestÂ andÂ Google PlusÂ for more updates.Â Also, donâ€™t forget toÂ subscribeÂ to our blog for the latest design inspirations, stories and freebies.Â If you guys are looking for print templates, just do check out ourÂ free print templatesÂ page for your print design needs.

Read more posts by Patrick Jude Ilagan

Annoying Comments by Clients turned into Posters

Posted on May 26, 2013 by admin

Let’s face it, every designer or creative has their share of annoying comments by clients, while some can be easily dismissed since the comments came from the person who will pay for the services rendered. Things are somehow in Ireland, the creative community there got together to release their pent up anger in a rather amusing and inspiring way. They created posters.

Check out more posters from the series by hitting the jump. Do check out the other works of Mark and Paddy for your inspiration.

Read more posts by Patrick Jude Ilagan

You! Be Inspired! — DKNG Studios

Posted on January 19, 2013 by admin

It is said that two heads are better than one, and what better way to prove this age old phrase than to feature the work of DKNG Studios a design studio that has been making waves through its amazing and stunning music posters. DKNG is a fusion of minds of Dan Kuhlken’s and Nathan Goldman’s minds who both knew each other since high school.

Dan and Nathan started collaborating together in college wherein Nathan was working for a boo, in which Dan created the illustrations for every chapter in the book. As cliche as it gets but the rest is history.

Not only did the duo makes fantastic posters but they have tried their hands in other venues such as packaging, apparel, web design and identity. Truly this solidifies the claim of two heads are better than one.

What do you guys think? Which of the featured work is your favorite? If you like their posters you can easily purchase them at their site.

If this has gotten you inspired to do a poster you can download a free poster template here. Do check us out in Facebook, Twitter, Pinterest and Google+ also don’t forget to subscribe to get all thing amazing and inspiring in everything and anything design.

Read more posts by Patrick Jude Ilagan

How the Logo of Coca-Cola helped it to Become World Class Brand

Posted on January 11, 2013 by admin

Logo design is one of the prime aspects of a business without which a company cannot stand and succeed in this extremely competitive field. In building the brand identity or brand image, logo design plays a vital role. The same happened with Coca-cola, the largest beverage company of the world. Among the brand-centered companies Coca-cola is an excellent example, which has enjoyed the prime brand of the world from 2000 to 2009, for the long ten years. The brand has been very consistent over time and the branding process of Coke is something everybody should know. Like the brand name of a company the Logo is of vital importance bearing the image of the company. In fact a unique logo design is the direct reflection of the image of a company or a business. Therefore for building a powerful brand, a unique and notable Logo is necessary.

The striking Logo of Coco-Cola was designed by Frank Mason Robinson who was a bookkeeper and partner of John Pemberton. It was drawn and designed with handwritten Spencerian cursive scripts. It was Robinson who chose the distinctive cursive script of the Logo and came up with the name of Coca-Cola with an idea that two Cs in advertising would look great. This Logo was designed in the middle of 19th century and during that period in the United States this kind of handwriting was the most leading form of formal handwriting. To tempt the minds of young folks the Logo was kept simple yet unique and distinctive in red and white color. This ‘youthful exuberance of America’ is also nicely reflected in the bottle designs of Coke.

Over the decades we have seen various designs of its bottle and the most famous of all was the “contour bottle” or curved-vessel bottle of 1915. Many know this as “hobble skirt” bottle. The brand logo that is like the bottle is marked as the best designed Logo ever and is highly popular.

Advertized first time in 1915 in the Atlanta Journal, Coca-Cola logo also made appearance in the Pemberton’s pharmacy display. Later Raymond Loewy created a dispenser where the popular logo design was used. Getting registered in the year 1887, the custom design of Coca-Cola’s logo has become a trademark and the corporate identity of the brand.

The coherence of letters in the Coca-Cola Logo bears the characteristics of liquid and reflects a sense of movement with an appearance of a long white corrugation. The powerful brand identity of Coca-Cola owes a lot to its unique Logo Design. It has not only helped to enhance market competition, it has also represented the credibility of the company ideally as an invaluable and intangible asset.

In the world of global economic development the latest trend is to center on brand culture and the decision makers of most of the commercial enterprises have definite thoughts and plans about the basics of its brand culture and they put lot of effort to make a brand more powerful. In such a scenario finding a strong brand is very much important for a company.

Dominating the soft drink market of the world for decades, Coca-Cola Logo has remained as one of the more powerful brands and this is because their brand strategy has been successful and it is capable of giving manifold inspirations. The cultural foundation of Coke is based on its brand name and unique logo and without this cultural foundation it was not be possible to generate such an enormous brand value with only advertising. It is also important that the brand image of a company is spread and for this a perfect marketing strategy should be followed. Apart from this product, place, price and promotion has made people understand its brand, get familiar with it and accept the brand as well. The brand miracle of Coca-Cola is the result of its simple yet remember-able logo design and brand strategy.

Since a good logo bears the identity and image of your brand or business, you should not hesitate in getting a Logo and for this get a company that offers quality work.

About the Author

Ms.Emily is an expert Logo Designer who has been rendering a great service in this field for the past 3 years now.She loves to impart his thoughts pertaining Custom Logo Design. In this article she is sharing some valuable information with her readers on how the Logo of Coca Cola helped it to become World Class Brand.

Enhance Your Brand With a Great Logo

Posted on November 5, 2012 by admin

First impressions are very important. Creating a strong first impression provides advantages for any company. Recognition will help you to enhance the popularity and the identity of the brand. Company logos are the primary element that conveys the personality of the brand; it is the primary weapon of a successful brand. Logos are the most visible part of your company, thus a company should have a strong yet simple logo to communicate effectively with your target market.

Attributes of a company will differ from one to another. Product or services offered and marketing strategies play a vital role in determining a specific logo design. Identify who your company is before proceeding to create a logo design.

The Starbucks Logo and its Evolution (Source)

TARGET AUDIENCE

What are the characteristics of the target market and cultural attributes that will affect to the overall logo design?
Logos are the key to the brand’s personality, conveys who your company is to whole world. Your company logo is not only a marketing tool; it is the face of your company. So it doesn’t matter how perfect you are at conducting business, if you don’t have a professional design to attract customers, you will end up losing business.

Image Source

SIMPLICITY

Simplicity is the main feature of a logo. Complex symbols and fonts will add clutter. Look at the world’s most famous brands such as Nike, Google and Apple. Simplicity is a common feature of these companies’ logos.

Company logos need to be placed on billboards, the company location and in newsletters. That means most of the time logos will have to be in different sizes in different places. If you add too many elements and fonts, it makes scaling very difficult. Logos give you the strength to communicate with your target audience, whereas an improper logo could damage the overall image of the company. Always try to be simple and creative.

Conveying a specific message is very important. Designs that are too busy will add more complexness to the message. Furthermore, a unique logo is the expectation of every company. It should always differ and be better than their competitors’ logos.

COLOR

Color is the most powerful weapon of the logo. Different colors add different impacts. For example, black, gold and silver add premium touch to the logo. If you are looking to convey a corporate look the most ideal color would be blue. Red is the symbol of strong emotions, power or heat. If you look at famous fashion brands you’ll see that they have used color red to enhance that feeling.

SYMBOLS

Another effective, but not commonly used, tool is hidden symbols. Did you ever notice the arrow sign in the negative space in the FedEx logo? Look closely and you will find it. Normally, hidden symbols are not easily found but you have the freedom to enhance your logo with these hidden signs. But, remember it needs to add value to the theme of the logo.

Image Source

A logo should convey the personality of the brand. Most designers look to add symbols to show the product attributes of the company, it will limit creativity. For example, brands like Apple and Nike do not focus on the product attributes.

Another area that you need to look at is the brand slogans or taglines. It’s always better to have a slogan separately. If you use a specific slogan in your logo it can be too complex. It will help to maintain the same brand personality, no matter the size of the advertisement.

A logo is the main tool that builds the bridge between company and its target market. It facilitates the marketing communication. If you are unable to build that bridge in a strong manner, it will add difficulties when you are establishing a brand. Logos are not just a symbol; they create a company’s identity.

About the Author

Liani Widjaja is a web enthusiast and a blogger who has much interest in alternative health, interior designs, and traveling. She mostly spend her time working in her blogs, which share many great ideas, information and her life experience. Follow her @lianiwidjaja

25 Logos with 3D Effects

Posted on October 29, 2012 by admin

The logo design is an important aspect of branding, and it’s an area where many companies place an emphasis. If you design logos for clients you probably enjoy browsing through examples of work from other designers. This can help for observing trends and for providing inspiration for your own logo design work.

In this post we’ll showcase 25 different examples of logos that make use of 3D effects. Hopefully these logos can provide some inspiration that you can put to use on future projects.

Some of the logos use subtle 3D effects like shadows and perspective, while others have a 3D aspect that is one of the first things you notice about the logo. This post attempts to show some examples of the many different ways that these 3D effects can be used.

Reality Media

Creativebox

Constravia

Dore Corporation

Web Appers

Eight

Wave

Snapt

Neanet

Studio 100

Babel

E-Files Cabinet

Fast Delivery

Rooletka

Taha Packaging

Enterprise Intelligence Systems

Masterbuilt

FilmBox

BlueGlow

Cruncher

VisitWeb

Ast Design

Algani

Marck Illusion

XCube3

For more logo design inspiration please see:

25 Clever and Creative Logo Designs

Posted on October 15, 2012 by admin

The logo is obviously an important part of a company’s branding. Logos can make an impact in any number of ways, and one possibility is through creativity. If you browse logo galleries for inspiration you’ll find some examples of very creative logo design. In some cases the logos may be in use be a real company. In other cases the logo concept could have been rejected by the client, or in some cases the logo could have been created by the design for a fictional company just for some extra practice or a portfolio piece.

In this post you’ll see 25 examples of logos that are clever and creative. The logos shown here have been created by various designers. If you see something you like, click on the link or image and you’ll be led to the source.

Film Town