Pricing Photography: Too High? Too Low?

Pricing Photography: How high should you be prices be?

Last week I ran across a photographer online who listed her prices in the sidebar of her blog/website. Her bio indicated that she was a “professional photographer” which of course is often used loosely in 2010. She said she had 5 years of experience shooting weddings, portraits and pets. In my opinion, her work did not appear to compete with many professional photographers I see daily.  Her prices: $60 for all your photos from a portrait photography session on a disk. The print prices were extremely low.  And that fee of $60 included the photo session too.

I not only questioned how this might lower the bar for photography as a whole, but how she could make a living. Then again… maybe she is not earning an income from photography.  She may be doing this as a “hobby” and just want gas money.  She also may not be a legitimate business.  And she may not be paying taxes.  There are so many variables.

I decided to post about this discovery on my Facebook Page thread. And the emotions, opinions and questions stirred. I know pricing is ultra controversial amongst professional photographers.  Some photographers develop their prices based on what they want to make in a year, figuring in expenses, taxes, and other costs. Many photographers start out unsure what to charge. These photographers may pick numbers out of thin air.  Many photographers research what other photographers in their area charge, and build pricing based on those numbers.

I would love to get a dialog going here on the MCP Blog answering these questions in the comment section:

  • Do you consider yourself a professional photographer?
  • How to you determine your pricing?
  • Do you feel you are priced too low? high? or just right?
  • Do you price yourself based on others around you?  Based on your experience?  Or based on what you want to earn?
  • How does it make you feel when you see someone charging $60 for all photos on a disc, including the photo shoot?

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The Web’s Undead

The Web's Undead

For most people, the web looks and feels like things are all peachy — vibrant, alive, new, fresh. However for those of us in the know, below this facade exists a consistent cycle of death and rebirth.

While many technologies and practices have left this world and passed on to the next (R.I.P Netscape), some have been more resilient. Supposedly dead elements of the web are rising from the grave, continuing to haunt us.

This article will explore the state of the web zombie invasion!

Nature of the Beast

I’m an avid horror film fan. I love television shows like Buffy the Vampire Slayer and movies like 28 Days Later. The idea of "beings" which shouldn’t exist (like vampires, ghosts, mummies, and zombies) highlights the similar thoughts and feelings I receive when viewing the source code of some pretty awful websites from back in the early days.

For the novice coder who hasn’t explored the history of our craft, these undead beings may blend into the landscape rather well. But unbeknownst to them is the debris of the "abandoned web" — and the perpetuation of this cycle.

IE6 is considered dead to such an extent that an unofficial funeral was given in its honour!IE6 is considered dead to such an extent that an unofficial funeral was given in its honour!

When I talk about zombies on the web, I’m not referring to the stereotype of the old-school "web surfer" who naively wanders around the internet, clicking on every get rich in 24 hours link to get malware infections — no, not those guys.

On the web, my zombies refer to the browsers, technologies, code and design practices that are officially dead, but continue to live.

Let’s talk about the walking dead, starting with web browsers.

Zombie Browsers

Of the many different types of web zombies that exist, the noticeable case of outdated versions of web browsers hold the potential for being most dangerous.

Ironically, these are the types of creatures that we hold the least amount of control over. We all know the agony of giving post-mortem support for Internet Explorer 6 (which passed its use-by-date eons ago when Microsoft issued its replacement, IE7). And we fondly remember the Netscape browser that IE killed. However, the scariest thing is that, even today, there are people who can’t or won’t let go of their undead browsers by taking five minutes to upgrade.

The invasion of zombie browsers is still an ongoing battle.The invasion of zombie browsers is still an ongoing battle.

Because we can’t control the zombie browsers, the issue of those infected (staggering around using these dead shells) often becomes a matter of containment (patching our work) or in Zombieland style, killing their life support.

It's a scary thought how many dead browsers exist out there on our clients' machines.It’s a scary thought how many dead browsers exist out there on our clients’ machines.

In regards to the ethics of zombie support, some of us take the Shaun of the Dead approach. Because some people still have an attachment to their "undeceased" browsers (e.g. IE6), rather than shooting them up with "Upgrade your browser now!" messages or forcing them into a wasteland of zero tolerance, we keep them alive through hacks and special stylesheets — the developer equivalent of how Shaun from the movie kept his best friend, zombie Ed, alive in his shed.

Rather comical perhaps — but in many ways, some of us go out of our way to give leniency towards zombie browsers.

Zombie Technologies

Whereas we can easily spot the zombie browser — they stagger around the web confused at what CSS3, HTML5, and other modern standards mean — one of the more frustrating types of zombies are web technologies and standards that have already died, but developers still cling onto.

One perfect example of a zombie technology is Wireless Markup Language (WML). Due to the evolution of the smartphone market, modern mobile devices can now render regular HTML.

The peak days of WML may be over, but the BBC still shows this web zombie some love!The peak days of WML may be over, but the BBC still shows this web zombie some love!

While WML itself is deprecated (W3C’s way of pronouncing something dead) — and let’s face it, it wasn’t exactly the real web in the first place — there are still some with old mobile phones wanting to access the web even through a subpar viewing experience.

To this day, there are still developers who insist on providing or maintaining WML versions of their website to cater to this zombie technology, and while their care for users with old cell phones is admirable, their contribution to the proliferation of a zombie web standard is not.

Testing your website using a variety of older handsets shows how bad things are getting.Testing your website using a variety of older handsets shows how bad things are getting.

Old technologies being replaced by new ones is nothing new to the nature of the web. And I suppose that like web browsers, there will become an epidemic point where the number of undead languages goes far beyond the number of living ones, which may be problematic for beginners deciding what they need to learn.

The case of undead technologies isn’t so much of an issue of support — as we modern web developers tend to comply with current web standards — but that of excess baggage that the web’s future is going to have to deal with.

Zombie Code

This zombie is something which most of us want to see dealt with in the harshest possible manner because it’s something that we have control and choice over.

While undead languages maintain some level of support for the sake of older browsers or devices, using deprecated HTML tags (e.g. <font>, <marquee>, <blink>) and non-standard/proprietary CSS (e.g. -ms-overflow-y) to solve today’s design tasks becomes proof of poor quality craftsmanship and thought by certain developers.

Revenge of the fallen markup -- deprecated code still exists in modern web designs.Revenge of the fallen markup — deprecated code still exists in modern web designs.

While we may consider zombie code as just an annoyance, let’s be clear and state they’re not completely benign.

The most worrying thing about zombie code is the danger of future browsers stopping the support of these deprecated and non-standard coding practices. What happens to these sites? They will still be floating around in cyberspace, waiting to be visited by a potential client, who’ll later come to us asking for their site’s logo to blink and scroll.

From past experience, I know of developers even today who still maintain and produce websites (professionally, I might add) using the kind of source code we would have expected to see in the early 90s — and it shocks me just as if I saw a real zombie straight out of 28 Days Later.

Separating structure from style is the modern convention, yet zombie code still works in modern browsersSeparating structure from style is the modern convention, yet zombie code still works in modern browsers.

In much the same way as that of dead browsers or dead technologies, education will ultimately be the way to combat this epidemic of outdated code — code that "works" but does so using undead coding habits.

The number of casualties of the original browser wars  has served us a lesson of what happens when militant code becomes so disproportionate that web professionals are forced to deal with each browser individually (with the mobile device war, it could happen again).

Zombie Design Practices

Finally, we have something that is near and dear to my heart — the sympathetic case of what could easily qualify as design zombies.

We all remember the days of the early web: Table-based layouts (a zombie practice still widespread), obtrusive JavaScripts, spacer gifs, statistics counters, flashing banners, animated clipart, "designed for" banners, phoney website awards and background music (often blended to form an epileptic massacre of color).

While it could be seen that many of these practices have evolved into new strains, the issue of outdated design is as apparent today as ever.

Sites as bad of this can still be found on the web, and in many cases they're still maintained!Sites as bad of this can still be found on the web, and in many cases they’re still maintained!

Design is one subject that — with the web’s evolution — has managed to maintain a level of historical value with itself. If you’ve ever visited a newly launched website and thought, "Wow, this website looks retro in a bad way" — that’s a sign that you’re on a site designed using undead practices.

While zombie designs seem insignificant — as the code can itself be very well crafted using best practices and standards — they do nourish a sentiment of a lack of regard towards usability, accessibility, user experience and modern aesthetic appeal, making the design zombie an interesting foe.

Another well-intentioned website, with the aesthetic design value of a zombie.Another well-intentioned website, with the aesthetic design value of a zombie.

In Buffy the Vampire Slayer, when asked to spot a vampire, Buffy looked for people in the club wearing seriously outdated clothes. While this is funny — it’s also true that having something so old looking that we could probably carbon date it will ultimately affect our users’ experience.

Education (surprise, surprise) seems to be the best way forward in eliminating undead designs.

The Circle of Life

With future standards like HTML5 and CSS3 emerging, brand new zombies from the array of existing standards will continue to rise.

Maintaining a skill set and knowledge base that is up to date — and staying ahead of the curve — is the best way to avoid the reoccurrence of zombie practices and habits.

And while some of the web’s afterlife will continue to exist without causing too much harm, there comes a time where such undead beings can ultimately lead us into a spiral of escalating annoyance and rot.

Details about standards aren't that hard to come by when you know where to look.Details about standards aren’t that hard to come by when you know where to look.

It’s worth pointing out that the web has an interestingly rich history full of technologies which, though ousted by something newer, may still hold a place in our world.

While in a perfect world, the transcendence from one to the next should be the ideal solution, newborn standards (like XHTML 2.0) can die before their time. As such, don’t think of zombies simply as the old stuff — they can be new stuff that didn’t quite fully form yet but may have been early-adopted by some. Perceptions can lead to accidental shootings and you don’t want to give the death sentence to a practice that has legitimate value.

XHTML 2.0 unfortunately didn't make it to fruition and thus became a newborn zombie.XHTML 2.0 unfortunately didn’t make it to fruition and thus became a newborn zombie.

Old standards die and new standards appear in their place — that’s just the way of the web. The circle of life is well intentioned, it moves us forward to bigger and brighter things. The solution isn’t to stop innovation — that’s just crazy — but culling the ever-increasing zombie population that still exists.

As an industry, it’s our duty to use what skill, knowledge and network we have to push back the zombie invasion. And while I’m not saying you should go after IE6 users with holy water and a crucifix, you could take a more civil approach through education and conversations.

If you know someone with web zombies, why not spend a few minutes explaining the problem and helping them make an informed choice? Every outdated element on the web we can eliminate is worth fighting against. Especially if we don’t want the web to be a haunted graveyard.

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About the Author

Alexander Dawson is a freelance web designer, author and recreational software developer specializing in web standards, accessibility and UX design. As well as running a business called HiTechy and writing, he spends time on Twitter, SitePoint’s forums and other places, helping those in need.

33 Fresh and Cool Fonts for Designers

Finding the appropriate font for your design purpose is important. Simple designs can become extraordinary with the correct font choice. Though a wide variety of fonts are available to download online, there is always a demand for fresh varieties to express text or copy in a brand new way.

With today’s post of 33 Fresh and Cool Fonts for Designers, we bring you a collection of fresh and trendy fonts you can download for free. Breathe life into your design’s copy with these unique font faces. Enjoy!

Nobile Font

nobile font
Download Source

Arcus Font

arcus font
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Fracmetrica Font

fracmetrica-font
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Free Font Two One

free font two one
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Qub Font

qub font
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Age Free Font

age free font
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Megapolis Font

megapolis font
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Section Font

section font
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Modo Font

modo font
Download Source

Musa Ornata

musa ornata
Download Source

Piron Free Ront

piron free fon
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Code Free Ront

code free font
Download Source

Acid Type Font

acid type font
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Sansation Font

sansation font
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Zero One Base Font

zero one base font
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Chunk Five Font

chunk five font
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Val Stencil Font

val stencil font
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Amperisk Font

amperisk font
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Code Font

code font
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Q Section Font

q section font
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Sumkin Typeface Font

sumkin typeface font
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Popu Font

popu font
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Laconic Font

laconic font
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Merge Font

merge font
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Oblik Serif Font

oblik serif font
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Dekar Free Font

dekar free font
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Lobster Font

lobster font
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Bebas Font

bebas font
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Patagonia Font

patagonia font
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Saf Free Font

saf free font
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Q H Font

q h font
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Tertre Font

terte font
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Glide Font

glide font
Download Source

70 GigaPixel Photo of Budapest

Whilst going through my RSS reader, I came across this amazing achievement of tech and photography via Photography Blog. An amazing 70 Gigapixel 360° panoramic photograph of Budapest.

The photograph was taken from a 100-year-old observation tower built on the highest point of Budapest, the stitched panorama is over 590,000 pixels wide by nearly 121,000 pixels tall. The young Hungarian photographers used two Sony A900 bodies – each outfitted with a Minolta AF 400mm f/4.5 APO G lens and 1.4x teleconverter – on a sturdy tripod complete with a custom-designed robotic head. The image capturing stage of the project took over three hours to finish. The source images were then stitched with Autopano Giga software  and this process took two full days and resulted in a 200GB file!!

Click the image below to see the panorama on their website ( you will need microsoft Silverlight installed)


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Macro Photography: Quick Tips to Get You Started

macro tulip flower

Summer is a fun time to try something new.  Challenge yourself to go out and find those ever-abundant flowers or other wonders of nature. Get close!  From flowers to bees to bark, there is so much out there with incredible detail.  Now is the time to play with macro photography and grab the chance while you can.  Below are some articles that have previously appeared here on the MCP Actions Blog that should help achieve some great macro shots.  Have fun!

Macro Photography on a Budget

Intro to Macro Photography – how to get incredible close-up shots this summer

Flower and Bee Close Ups with Non-Macro Lenses

Adding Texture to Macro Photographs

I would love to see everyone share your favorite macro shots here.  Just upload a 600px wide photo into the comment section of this post.  If you want to share some tips, tricks, or details on how you captured your macro shot, that would be fantastic! Here are a few of mine.

beautiful macro flower

macro pine cone

pink macro flower

macro shot of leaf

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How Web Designers Can Adopt a Global Mindset

How Web Designers Can Adopt a Global Mindset

Globalization is one of the biggest business buzzwords in the 21st century. The rise of the internet as the world’s dominant medium is largely responsible for the onset of this global mindset, as businesses of all sizes realize the potential of tapping into new or emerging markets afforded by the World Wide Web.

So what can the web designers of the world do to help the global cause? How can developers ensure that their work is accessible and appealing to as diverse an international audience as possible?

The key is to think "international" from the outset. So even if you’re building a website intended only for English-speaking countries, there are measures you can put in place to ensure it’s as easy as possible to adapt later in the process.

And even if you have developed a culturally-flexible website, it may be helpful to know how you can make it as visible as possible to each of your target markets. To go global, businesses, designers, content writers — anyone involved in a website’s development process — need to think local.

So where to start? All the bells and whistles in the world are no substitute for quality content. Content is what makes visitors return to your site for more — so you must ensure your text can be adapted for international audiences.

Working with Unicode

If you do nothing else to make your website adaptable for non English-speaking countries, then at the very least you should ensure you create your web pages using Unicode.

Unicode is a computing industry standard, designed to promote and facilitate the consistent representation of text, irrespective of the script.

So English, Arabic, Chinese, Hebrew, Thai — any written language, whether it reads left-to-right or right-to-left, is catered for. Unicode has a repertoire of well over a hundred thousand characters, spanning ninety different scripts.

Most of the big players in the computing industry subscribe to the Unicode standard, with the likes of Adobe, Apple, Microsoft and Google all fully signed-up members of the Unicode Consortium. The Unicode Standard 5.0 is the bible that all developers and programmers really should have.

Working with Unicode

The most common character encoding for Unicode is UTF-8, which is a variable-length encoding representing every character in the Unicode character set. And unlike UTF-16 and UTF-32, it is backwards-compatible with ASCII, meaning UTF-8 is increasingly becoming the default encoding system for e-mail and websites.

Working with Unicode

Culture and Symbolism

Our culture affects the way we see the physical world and the meanings we attribute to objects in our immediate environment. The digital world often borrows from the physical world and uses metaphors to help enhance our understanding of something that would otherwise be incomprehensible to most people.

For example, if a user is logged onto a website and found that it was made up purely of zeros and ones, only the very geekiest of geeks would be able to grasp the meaning of the information.

And that’s why we use things like menus, checkouts, shopping baskets, buttons, folders, arrows — digital representations of real-life objects that help us understand the virtual world in front of us.

So if you’re designing a website for a culturally diverse audience, you really need to consider what visual representations you use on your website, as meanings can vary from culture to culture.

For example, in many cultures, the owl is a symbol of wisdom and grace. But in many Arabic countries, an owl is synonymous with pessimism — certainly, it isn’t the icon of positivity that exists in the west.

Working with Unicode

And whatever you do, try to avoid using a picture of green hat on your website if there’s a chance that you may target Chinese markets in the future. A green hat is a symbol of infidelity in China and should be avoided if possible.

As a web designer, there’s no way you can know for sure what graphical representations are suitable and where. But if you know there’s a particular market/country that you would like to target with your site at a later time, then it’s certainly worth putting the research in and establishing whether you should avoid any particular kind of imagery or references on your site.

Culture and Colors

Similar to graphics and imagery, color will play a big part in your website’s look and feel. But remember, you’re designing for your audience, not for you so it’s worth bearing in mind that colors represent different things in different cultures.

Culture and Colors

Red, for example, tends to denote danger, love, passion and even Christmas (with green) in most western countries. However, red can signify communism in some countries (e.g. Russia) or death/after-life in some Celtic countries.

Similarly, whilst orange is the color of Halloween in the US, or autumn/fall in many western countries, in Ireland Orange is synonymous with Protestantism.

And whilst yellow can represent summer or happiness in many western countries, it represents mourning in Mexico. It’s also worth noting that yellow can sometimes be associated with cowardice in western countries — but it actually means the opposite in Japanese culture, where it denotes courage.

Blue is often considered to be the best color to use from an international perspective as it has the most positive associations across most cultures.

Naturally, as a web designer/developer, you can’t accommodate every single culture with your design. But by being aware of such issues early on in the design process, you can be sure that your design is as culturally sensitive as possible, and it will help you avoid having to make drastic design changes later.

The Need for Speed…

Many web designers and developers have a multitude of technical skills covering a range of disciplines. So you may be adept at coding an entire website in HTML or JavaScript, as well as developing fancy Flash animations in ActionScript to really take your website to the next level.

However, given the proliferation of high-speed broadband internet across many parts of the world, it can be easy to forget that some countries are still awaiting the super-fast cyber-connections to head their way.

Flash

Much of South America, Africa, Asia and the Middle East are still on slow internet connections, which means that websites with heavy graphics and Flash animations may take a long time to load.

This isn’t to say you should build text-only websites, but if you suspect your target audience may not have sufficient bandwidth to access your pages, then you could consider having a stripped down text-only version of your site that users can select.

Text: The Food of Search Engines

If you’ve designed the world’s most attractive website, you probably deserve a pat on the back. But if people can’t find your website online, then there’s probably not a lot of point in it being there.

It’s often said that text is the food of search engines, it’s what Google, Yahoo! and Bing use to rank websites.

So if your website is all about colors, graphics and fancy Flash components, then it’s unlikely that people will be able to find your site. If you have lots of text embedded in Flash files, search engines can’t pick up on this, so you need to ensure that as much text is possible is in the HTML markup.

Text

Multilingual SEO and Localization

The subject of SEO probably deserves an article in itself, so we’ll keep this bit brief. The one golden rule to keep in mind when localizing your website for other countries is that the keywords that you rank highly for on your English-language website, shouldn’t be translated and used in your foreign language website.

Localization

The reason is this: even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. They may use abbreviations, synonyms or some other variation of the search term. And that’s why you need to research your keywords for each of your languages and incorporate these into professionally translated/localized website.

Flexible Web Design

The key to cross-cultural web design is to create your pages to be as flexible as possible to change and adaptation.

For example, German tends to use much longer words than English, whilst many Asian languages require much less space for text than English. This means that if you’re ever translating your website into other languages, it’s best that your content and design are kept as separate entities.

You should avoid fixed width structures with text in it — space should be allowed to expand or contract in accordance with the size of the text.

Flexible

Using CSS helps keep your content and design separate, giving you flexible and adaptable web pages for just about any language you can think of.

Putting the World into Web

The Web by its very nature is a global medium and the need for web professionals to cater for international audiences is likely to grow as the online population increases in non-English speaking countries. Asia accounts for over 40% of the world’s internet users and China alone has 30% more internet users than the US.

Culture and Colors

To go global, businesses need to think local. And to do so, they’ll need all the help they can get from the web designers and developers of the world.

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About the Author

Christian Arno is head of translation company Lingo24, a company that specializes in website localization. With 127 employees working across North America, Europe and Australasia, and clients in over sixty countries, Lingo24 achieved a turnover of $6m USD in 2009. Connect with Christian on Twitter: @Lingo24chr.

The Secret to Creating a Vintage SX-70 Style Image in Photoshop!

Create a SX-70 Style Vintage Image Using Photoshop by Jen Kiaba

Vintage is in, in a big way. From boutiques to magazines, everywhere you look it seems as though everything resonates with a tad of nostalgia. Personally, I love adding a little touch of vintage romance to my photography in Photoshop; when you pick your subjects carefully you can give your photos a timeless look without making them look dated.

There are varying levels of complexity to creating a vintage style photo. To begin with, I will share with you a very easy way to give your images a tonal quality that is reminiscent of the film from days of yore!

The other day I was browsing my friend Romin’s photography blog – he is the mastermind behind the Seattle-based Saia Weddings Photography Studio. His style, while not strictly Linkvintage, often evokes hints of classic film cameras – such as the Diana and the SX-70.

Most recently he posted a photo that made my jaw drop – he had mimicked the warm tones and softness of the Vintage Polaroid SX-70 so well!
Sx-70 Style Photo by Romin Johnson
Knowing that he shoots digitally, and that the image was not actually captured on film, I had to know his secret! Note the warm tones of the sky and the landscape. Without going overboard, he has created an image that references the instant film that was so popular several decades ago.

Luckily for me, he was happy to share how to give your photos that touch of faded whimsy!

According to Romin, the trick is to pick a few warmer tones from your original photo:

sx 70 color pick 600x753 The Secret to Creating a Vintage SX 70 Style Image in Photoshop!

With these colors in your palette, create a new Gradient Map Layer:

Create a gradient map layer with warm tones

At first it will look like this (but worry not!):

A Gradient Map has been created with warm colors

Set this layer to the Soft Light blending mode.

A vintage style photo created using a warm toned gradient map in Photoshop

Now everything has that warm softness that old Vintage Polariod SX-70s were so famous for! The only problem is that the skin looks a little too pink.

Try painting out some of the Gradient Map by using a medium opacity black brush the Layer Mask over your subjects’ faces just to make sure that the effect hasn’t gone overboard.

Sx-70 style photograph created in Photoshop

According to Romin, this trick works best with high-key, back lit or side lit photos!

Voila! You should have an image that begins to resonate with a romantic vintage style:

A Vintage Style Enagement Portrait by Jen Kiaba Photography

red The Secret to Creating a Vintage SX 70 Style Image in Photoshop!
Jen Kiaba
is a photographer, photojournalist and designer living in the Hudson Valley, NY.

She specializes in creating whimsical  vintage-style images for editorial and commercial art as well as for happy couples!

 The Secret to Creating a Vintage SX 70 Style Image in Photoshop!

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Making Money Designing Themes: What You Should Know

Making Money Designing Themes: The Pros and Cons

Alongside my primary income stream, which is my web design freelance business, I’ve also been selling themes and templates for content management systems and publishing platforms like WordPress for close to two years now.

Although theme design can seem like the promised land for web designers and web developers — with some theme authors making tens of thousands of dollars from a single theme alone — it’s actually more like a gold rush: a chosen few hit it big, but only after putting in a lot of hard work.

Here is a short guide to help you decide if getting into professional theme designing is for you.

No Clients? No Problem!

One of the main reasons why designers start designing themes is simply because they might not have anything else to do.

Whether you’re fresh out of design school, have recently begun freelancing, or are simply experiencing a dry spell, finding clients can sometimes be hard.

Designing a theme lets you get to work right away without having to wait for a project to fall in your lap.

Of course, contrary to a "real" client, there’s no guarantee that you’ll ever make any money off your theme.

But if the alternative is doing nothing while your design skills erode, you might as well get to work on that theme.

Plus, theme design is a great way to build a portfolio and get valuable experience, which in turn will help you get new clients.

Build It and They Will Come

Building on my previous point, theme design can be a very effective way of getting your name out there and attracting clients. When you build a website, your work is seen by every user. Now multiply that by the number of people using your theme for their own site, and you’ll understand that you can reach a very large audience. And add to this all the people who come across your work while looking for a theme, even if they don’t end up using yours.

In this age of social media saturation, just having a Twitter account isn’t enough to get people to pay attention to you.

Having a real tangible product that people use every day makes a big difference, and will help you build strong relationships with customers and potential clients.

Democratic Design

Another big part of the appeal of theme design is that it’s egalitarian: No matter where you went to school, where you live, who you know, or how old you are, the only thing that counts is the quality of your work.

Even though the world is a lot flatter thanks to the Internet, a company in New York would probably not entrust its $5,000 site redesign to a 16 year old from Mumbai that they found through Google. On the other hand, that company would have no problem buying a $50 theme from that same 16 year old.

Passive Income (or "How to Retire While You’re Still Young")

I’m surprised to see how many people don’t know the difference between active and passive income.

To put it simply, active income is the money you earn while actually working, while passive income is not linked to the time you put in, and usually comes from things like product sales or investments.

There’s a simple test to know if your income is active or passive: Do you earn money while you sleep? If the answer is "no", then this means your income is of the active kind; your revenue is attached to the time you put in, and the only way to earn more is to work more. A traditional web design business is active income.

The problem with this is that there are a limited number of hours in a day, which in turns limits your income. So unless you become a design superstar and get paid hundreds/thousands of dollars by the hour (and raise your prices every year on top of that), your revenue streams will eventually reach its limit.

This might not be a problem right now, but what if you get sick and are unable to work for a month? What if you want to take a vacation? And what if you need to provide for your family, or plan for retirement?

Theme design is one of the few sources of passive income available to web designers, and probably the only one that lets you actually design. For example, writing a blog or an e-book can also be good sources of passive income, but not every designer enjoys writing, so designing/coding premium themes can be an alternative.

The $50 Theme versus the $5,000 Website

You’d be tempted to assume that, provided a client has the budget, a custom-made $5,000 website will always serve them better than a cheap $50 WordPress theme.

But this is far from certain: if your clients are like mine, at the end of that $5,000, they get a brand new website, but have ran out of money to pay for things like copy writing, video production, or additional marketing.

Wouldn’t the result be much better if the client had used a $50 theme, and the remaining $4,950 had gone into content creation instead of design?

I know it sounds suicidal coming from a web designer, but I’m pretty sure most clients will figure it out by themselves eventually anyway.

The truth is that not everybody needs a custom-made site. Only a few people buy custom-made cars or even custom-made houses, there will come a point where a website becomes the same way.

As more and more people realize this, I believe the theme market will only get bigger. So this is another good argument to enter the field now while the iron is hot.

Finding Fulfillment

Dan H. Pink’s Drive is a great book about motivation. It shows that the old "carrot and stick" way of motivating people is outdated and doesn’t work for complex tasks. Instead, he puts forward three key principles that make work motivating: autonomy, mastery, and purpose.

Finding Fulfillment

Theme design gives you a lot of autonomy. You’re usually working alone or in small groups, and you’re responsible for every choice you make. The fact that you’re selling a product to consumers instead of working for clients means that you feel less pressure from any single buyer and are less likely to get bossed around (unless you really take customer support to extremes).

It also gives you a real feeling of mastery. To be able to say you’ve mastered a craft, you need to be able to track some kind of metric to know your progress — sales is the perfect metric for this. If you see that every theme you publish is generating more sales than the previous one, you’ll know you’re making good progress and getting better at what you do.

And finally, you’ll get a real sense of purpose once you see how people are using your themes. It can be very gratifying to know that your work helped someone launch their personal site or their startup.

But It’s Not All Gravy…

If I stopped writing here, you’d probably wonder why everybody isn’t out there designing their own WordPress themes or site templates. Everything sounds so peachy!

But the truth is that there are also serious downsides to professional theme designing, and you should be aware of them before entering the field.

Nobody Likes Working for Free

Nobody likes working for free, but if you decide to enter the theme design market, I can almost guarantee that you’ll end up doing just that.

Even the top theme authors can produce themes that don’t sell. And when that happens, you’ll have spent hundreds of hours to earn a meager few hundred dollars.

You will then be faced with the hard decision of whether to invest even more time in the theme to try and make it more attractive to buyers or scrap it and move on to the next project.

I Hope You Like Long Hours

Theme design takes a ton of time. First, you have to come up with a design, slice it up, and code it into HTML/CSS.

Then comes the fun part: developing the WordPress /Drupal/Blogger theme.

Oh, and don’t forget cross-browser testing, adding multiple color schemes, custom options, and writing the documentation.

And that’s only before the theme is launched. After the launch, you’ll have to take care of promotion, customers support, and bug fixes. You can safely assume that about 30% of the work happens after a theme is published. So if you’re trying to see if theme design is going to be profitable for you, be sure to factor this in your calculations.

Don’t Ignore Competition

While 37Signals famously advises ignoring and underdoing the competition, you might not want to heed that advice when you enter the theme design arena.

The market is very crowded, competition is extremely stiff, and the quality level is through the roof. Most themes offer design on the same level as any custom-made site — with far more features.

If you want to be successful, you’ll have to compete on all fronts: Customers are receptive to good design, but also compare every theme’s features, so you can’t afford to be found lacking in that area.

And of course, if a competitor undercuts you in price, you will probably have very bad consequences on your sales, too. And then you’re also competing with free themes

It’s Really Hard

Finally, theme designing in the professional level is hard. In fact, it’s harder than traditional web design: Imagine having to design a site without any content or guidelines.

Oh, and instead of pleasing just one client, it has to appeal to thousands of potential buyers. But it should still be different from all the themes already on the market and must bring something new to the table if you want to gain an advantage.

From a technical point of view, you’ll have to make sure your theme works in all browsers, and across all possible server configurations (Apache, IIS, nginx).

And you have to do all of this before even earning a cent. Your theme could be a total flop and all that time you invested would have gone to waste.

Final Thoughts

If you’re considering entering the theme design market, this should give you a few elements to help you make a decision.

Personally, I don’t regret selling themes at all, but on the other hand, I also wouldn’t do it full time. I’ve reached a good balance between themes and regular web design gigs, and I hope you’ll be able to find your own path as well.

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About the Author

Sacha Greif is a web designer from Paris, France who specializes in user interfaces and theme design. Visit his personal site at sachagreif.com. He blogs about design at AttackOfDesign.com and his latest Wordpress portfolio theme is Silverio. Follow him on Twitter: @SachaGreif

14 Great Design, Marketing and Freelancing Blogs

Hi all, I thought I would post up 14 blogs that have sat in my subscribe list on Google reader since the dawn of the time. Why do i think these blogs are so special? They actually provoke thought.


I am not a huge fan of sites that post lists / ‘best ofs’ 4 times a week, not a negative nor a criticism, its just not what I want waiting for me in my rss reader. The following blogs for the most part consistently strive to post articles that encourage: community, thought, continuing development, resources, laughter and advice. You might wait 4 days – 10 between posts but when they come – its worth-it.

In no particular order.

Aisle One

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AisleOne is an inspirational resource focused on graphic design, typography, grid systems, minimalism and modernism.

Boag World

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Boagworld is the blog of web strategist Paul Boag who lives in the heart of rural Dorset (hence the cows). He produces a weekly podcast with UX consultant Marcus Lillington on building and running websites.

Chris Brogan


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Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Design Informer

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Design Informer is a web design and graphic design blog. We feature freelance articles, tutorials, freebies, resources, and inspiration posts.

Freelance Switch

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Our blog covers a vast array of topics about life as a freelancer, from Tax Tips for Freelancers to Determining Your Hourly Rate, Transitioning from Fulltime work to Freelancing to Where to Find Freelance Work and much more. If you’re new to the blog, a great place to begin is our Explore FreelanceSwitch page which has lots of jump points to get you into the material.

The Design Cubicle

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I’m Brian Hoff, a graphic designer from the always-sunny Philadelphia. I collaborate mostly on web design and brand identity, but I’m experienced in building all kinds of quality, strategic design, both on the web and in print.

The Future Buzz

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The Future Buzz is a blog about web marketing/PR strategies, spreading buzz in the blogosphere and building long-term visibility for your brand, business, and art on the web. Bloggers, marketers, freelance writers, entrepreneurs, artists, small business owners and public relations professionals will all benefit from the content here.

The Die Line

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The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field.

Six Revisions

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Six Revisions is a website that publishes practical and useful articles for designers and web developers. We seek to present exceptional, noteworthy tips, tutorials, and resources that the modern web professional will appreciate.

FormFiftyFive

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Founded in 2005 by an ever growing group of young designers and vagabonds eager to collect and share the best design work they came across, FormFiftyFive soon became an international showcase of creative work.

Pro Blogger

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I started it in September 2004 mainly because I wanted to keep a record of what I was learning about blogging for money. Since then I’ve added well over 3500 articles, tips, tutorials and case studies to my archives here.

Seth Godin

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Seth Godin has written twelve books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Noisy Decent Graphics

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First and foremost it’s a blog about graphic design and the life of a graphic designer. Sometimes the blog creeps into design in general and then some related stuff about communication, ideas and inevitably brands.

Freelance Folder

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FreelanceFolder is a community for freelancers, entrepreneurs, work-at-home business owners, and web-workers. We strive to bring you the articles, information, and community you need to succeed.

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10 Interesting CSS3 Experiments and Demos

10 Interesting CSS3 Experiments and Demos

You’ve heard it plenty of times before: We’re at the precipice of a transition in the way we, as developers, do things. Leading the way are future standards like CSS3 and HTML5, both already partially implemented in 4 out of the 5 major web browsers, with IE9 promising support, empowering us as with new ways of making interactive and rich user experiences.

Just how awesome is CSS3? Find out by checking out these 10 experiments and demos that push the capabilities of the specs.

1. Our Solar System

Our Solar System

This experiment presents our solar system’s planetary orbits (fast-forwarded, of course) by utilizing CSS3’s border-radius, transform, and animation. Additionally, hovering over the names of each planet on the right displays an animated tooltip using CSS (learn how to make CSS3 animated tooltips). You can read about how this experiment was developed from this walkthrough by Alex Girón, the creator of this stellar CSS3 demonstration. The animation, at the moment, only works on the WebKit browsers (Google Chrome and Safari).

2. CSS3 Ads Versus Flash Ads

CSS3 Ads Versus Flash Ads

Flash animated web banners are notorious for being intrusive in the user’s experience. Ad-blocking apps can turn these off by looking for all embedded Flash objects on a web page and hiding them. However, using CSS3 animation, these Flash ads can be mimicked in functionality, but will be harder to disable with third-party software. In this experiment, several ads were recreated using CSS3, and the results are almost identical to their Flash-constructed counterpart.

3. CSS3-Man

CSS3-Man

This is a robust animation sequence inspired by the Spider-Man animated television series in the 60’s. Making the sequence work involved using CSS3’s transform, @key-frame and rotate; a bit of jQuery was used to preload the images as well as HTML5 for the audio. The creator wrote an explanation of how the CSS3-Man animated sequence works, which will give you a general idea of the level of effort involved in this amazing experiment.

4. The Man From Hollywood

The Man From Hollywood

This demonstration is an animated sequence (based on kinetic typography) that explores a way in which we can replace rich animation components such as Flash or After Effects. This proof of concept chiefly utilizes advanced CSS selectors and CSS3 animation, however, it’s not purely CSS since JavaScript was used to toggle element classes on and off.

5. Anigma

Anigma

We often use Flash (or Silverlight) for rich and interactive web-based video games. This CSS3 demonstration is a puzzle game and a proof-of-concept of how we can use open standards to create games — though admittedly, not as facile as Flash yet if you compare it to Flash games on sites like Kongregate. HTML5’s <audio> element was used to embed the sound.

6. Animated Polaroids

Animated Polaroids

This demonstration is of stacked images that look like Polaroids. Hovering over a photograph transitions it smoothly to the front of the stack, making for an interesting interaction for presenting your photo gallery. The demo was made by leveraging transition, transform, dynamic psuedo-selectors (to animate the target element), as well as stylistic properties such as box-shadow for visual effects. Read the tutorial on how this was constructed if you’d like to learn how this was developed.

7. CSS3 Music Player Menu

CSS3 Music Player Menu

With HTML5’s <audio> and <video> APIs, which will enable us to utilize multimedia without dependence from proprietary plugins, we’ll eventually have a need for GUIs that provide our users with controls for the media we serve them. Though we could use static images in conjunction with other HTML elements (such as buttons) to build these interfaces, using just HTML and CSS to render media controls mean we’ll have a more malleable solution. This user interface for a music player was built using only CSS3 (gradient, border-radius, box-shadow and all that good stuff). Read the explanation on how this was contructed in this tutorial.

8. Sliding Vinyl with CSS3

Sliding Vinyl with CSS3

This demonstration, found in the ZURB Playground, takes vinyl album covers that, when hovered on, animates the sliding out of a vinyl record that contains additional controls ("more information" and "play"). This proof of concept could one day be used as an elegant web-based interface for a site that plays music when combined with HTML5’s  <audio> API.

9. Gabriel Sharp’s Small Planet

Gabriel Sharp's Small Planet

This animated cartoon sequence depicts a fast-forwarded cycle of day and night. It works on WebKit browsers (Safari and Chrome) using the @keyframes CSS3 property for moving and transitioning PNG images.

10. Falling Leaves

Falling Leaves

WebKit presents the capabilities of CSS3’s animate property with a spectacularly smooth demonstration of falling leaves. Tip: Use your browser’s "view source" feature to read the source code of the demonstration — the code’s well documented with explanations of how it works. Read WebKit’s blog post about the animate property to get a better feel for all the possibilities.

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About the Author

Jacob Gube is the Founder and Chief Editor of Six Revisions. He’s also a web developer/designer who specializes in front-end development (JavaScript, HTML, CSS) and also a book author. If you’d like to connect with him, head on over to the contact page and follow him on Twitter: @sixrevisions.